If you're looking for an easy way to build brand awareness and credibility, you should consider nominating yourself, your business or your project for an award. There are hundreds of awards given each year for so many different things and you should be getting a piece of the action.
Best case scenario: you win, get prizes, get in the newspaper, get to gloat a bit and get to give yourself a little confidence boost. You plaster your win all over your socials and your website, and you can then describe yourself as 'award-winning.' Don't underestimate how influential that can be when people are deciding to work with you.
Worst case scenario: you don't win but you've taken the time to articulate why you're in business, you've remembered some of the great results you've delivered to your clients, and you've sat in your discomfort zone for a little while...the place of true growth! If you've been nominated you can gloat about that too.
So, what's stopping you?
Well, when I talk to business owners, there are generally two reasons why they don't nominate for awards: they don't have time or they don't think they're good enough.
The time thing is a legitimate challenge. There's rarely, if ever, enough time in the day to do what you need to do, let alone do all those extra things you want to do. And the awards submission process is very rarely short and straightforward. It is going to take time and effort, and probably a bit of sacrifice.
But not being good enough? PLEASE! Deep down you know that you deliver a great product or service to your customers. You know that you are making people's lives better by being in business. But just like most people when they're writing a resumé, you're being modest and don't want to look or feel like a wanker.
I get it. I was nominated for an award last year and when the excitement had passed, I just felt icky. Who am I to win an award? I am not as good as x person or y company.
Slap yourself out of it. Remember your mission and remember that there is absolutely nothing wrong with being recognised for being good at what you do. And if you don't win, so what? You've been nominated and like they say at the Oscars every year, it truly is just an honour to be nominated.
So now you're going to do it, right? Great!
Award submissions can look quite daunting but if you follow the directions, you'll be just fine. Some of the organisations that put on these awards offer workshops to help with completing your application; some even offer free one-on-one advice and feedback from experienced judges. If this is on offer, take it!
If you have looked at the application process and you just don't even know where to start give me a call and I'll make the process completely painless. We can work on the application for you or just offer a strategy session or a review before you submit. It could be the difference between 'nominee', 'finalist' and 'winner.'
Now all you have to do is pick an outfit for the awards ceremony.
Need help with your acceptance speech? Check out my blog post on how to write a great speech.