You're probably sick of hearing the acronym by now! SEO is search engine optimisation and basically, it's a set of things to do that helps get your website, blog or other online presence found more easily on Google.
It can be influenced by lots of things including the quantity and quality of your copy, how you use your keywords, title tags and meta descriptions, the alternative text on your images, technical stuff like redirects, how many other pages of authority link to you, and lots more.
The important thing to know is that your web developer might not do the SEO stuff you need. Check with them. My copy includes SEO directions for web developers for title tags, meta descriptions, headings and calls to action but doesn't include the technical IT stuff.
If that has made your head spin, grab a Website Audit
and I'll show you how you rank and how to fix it.
Want to learn how to write better for SEO? Check out my copy coach