I'm finishing up my planning for 2020 and this will be the first time since I started Well Versed 2.5 years ago that I actually have a plan.
Sure, I had a business plan when I started but I think I looked at it once and then promptly ignored it because it was written when I had absolutely no idea what I was talking about.
This year is different. I'm older, wiser and a little more comfortable with running a business. I have set myself goals - some little, some big, some absolutely off-the-wall huge - and I have worked out what my business values are.
Business values are key to knowing what to focus in your daily business life, when finding your ideal clients, and in your marketing. Even if you don't have a business plan, you should at least know what's important to you going forward.
I'm glad you asked. Maybe by sharing my values, it'll help you work out yours!
You won't catch me anywhere near a photoshoot where I'm throwing confetti in the air or standing in front of cool graffiti art. That might be other people's thing but it's not mine.
I'm not polished and pretty with a cute desk and paperclips that match my notepad. I work in an environment that is conducive to getting the job done. That means I have piles of useful crap, a post-it note full of reminders that make no sense when I next look at them, and a coffee cup that has a very bad swear word on it.
So no more curated flatlays. That isn't me. No more marketing that just doesn't feel right. No more over-polished comms speak. Just all of the realness, all of the time.
I also like using memes, references from cartoons and movies, and emojis to make a point. I know that's not cool but it's who I am so strap yourself in.
I've always tried to live with honesty but there were some areas of my business where I wasn't being 100% upfront. Earlier this year, I decided it was time to cut the "we" and "our" from the marketing and just be me.
When and if Well Versed ever expands to a "we" and an "us", I'll be sure to change the words but until then, you're stuck with little old me.
In terms of pricing and upselling, I've always been honest about what people need and how much it's going to cost them. If you want all new website copy but you don't actually need it, I'm going to tell you that. If what you have just needs a little tweak, then that's what I'll recommend.
I'm not about to start ripping people off for the sake of a few dollars. That's not me.
So to help my potential clients who are motivated and/or limited by price, an indicative price for each service I offer will be shown on my website from 1 January 2020. Each project has its own details, so an official quote will always be provided, but if you want to know roughly what it's going to set you back, my website will tell you.
You might think that quality is a given - and it is - but listing quality as a value is more about reminding me to always improve the quality of what I offer. I am setting myself real targets for continued professional development this year so that what I know and what I offer is even better.
I'm also going to ensure quality by insisting that the processes I've put in place to run my business are followed. It's my responsibility to make sure they are and often they aren't so that I can meet a tight deadline or because the conversation might be awkward.
The reality is, I can't provide quality to my clients if I'm disorganised, not properly briefed, chasing approvals, or worse still chasing previous payments. Small business is hard enough without having to worry about outstanding invoices. So I'm going to do better so I can deliver better.